And it is precisely this passion that has been devoted to beer and beer culture at Privatebrauerei Hirt for over 750 years.

Beer is more than water, malt, hops and yeast – it is a vast and varied subject and beer knowledge fills entire libraries.

The GenussAkademie is Privatbrauerei Hirt's training centre aimed at the international beer community.

We offer beer education at the highest level and with real passion. Since 2012, the Hirt GenussAkademie has been a platform for beer enthusiasts to deepen their knowledge of beer and exchange ideas with other like-minded people.

The course programme has something for everyone. From the "hobby brewer" who has always wanted to brew his own beer to the top restaurateur who wants to enchant his customers with perfect beer and food combinations. All customers get their money's worth and are well looked after and trained by our team.

Beginner courses provide an insight into the wonderful world of beer. Special seminars, such as the combination of beer and food, create broad beer knowledge.
Further training opportunities, such as certified beer sommelier courses, increase professional opportunities. Further training measures of the highest standard bring all beer enthusiasts up to the state of the art.